This job role is responsible for optimizing our marketing strategies, managing the marketing department’s budget and staff.

Marketing Strategy

• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Overseeing branding, advertising and promotional campaigns
• Data-Driven thinking and affinity for numbers
• Up-to-date with latest trends and marketing best practices
• Strong analytical skills partnered with creative minds
• Experience in traditional and digital marketing
• Keeping informed of marketing strategies and trends
• Promoting our brand at trade shows and major industry-related events

Budgeting

• Developing and managing the marketing department’s budget.
• Preparing and presenting quarterly and annual reports to senior management
• Liaises with other company functions to ensure achievement of sales objectives

People Management

• Ensure appropriate workflow management between staff through appropriate delegation of work
• Sets individual marketing targets for staff and monitors their progress
• Identifies training and developmental priorities for the department to ensure that all employees possess the requisite skills and knowledge to successfully perform their roles and responsibilities
• Coaches and mentor employees as appropriate to improve individual performance and develop a motivated team

Market Research

• Exploring expansion opportunities through continuous market research
• Brand promotions and brand building, thus achieving the desired market share for the business vertical
• Planning and execution of ATL & BTL activities – thus ensuring the brand visibility

Qualification

Bachelor’s degree in marketing or related fields

Industry

Plastics and Packaging

Gross Salary

GHC8,000.00 to GHC10,000.00

Experience

Between 6 to 10 Years industry experience