Role Purpose

Support and execute acquisition and base management strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute base management programs for pre-pay and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers, campaigns, and pricing e.g  acquisition offers, up-sell  and cross-sell initiatives for base , and retention initiatives.

Key Accountabilities & Decision Ownership

•    Execute E2E campaigns on acquisition and base management
•    Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports
•    Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance
•    Work with Regional teams to develop proactive campaign (location specific) based on competition movements and on-ground insights
•    Prepare and ensure successfully execution of weekly SMS communication calendar.
•    Support driving VF Cash initiatives to increase penetration of VF Cash users
•    Drive campaigns to improve Active Days of Use and Adoption of more than one leg of use.    Core competencies, knowledge and experience
•    Excellent analytical and logical reasoning skills translated from consumer insights
•    Excellent communication skills
•    Strong stakeholder management skills
•    Ability to anticipate customer, competitor and market dynamics
•    Able to challenge the status quo

Technical & Professional Qualification

•    2+ years’ experience in customer value management programs
•    Bachelor degree in Computer Science, Statistics, Actuarial Science, Telecommunications or IT.
•    Strong analytical skills and business acumen.
•    Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)
•    Telecommunications experience would be advantageous.
•    Experience in coding with Python, JavaScript environment is an added bonus