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Published

April 17, 2023

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  • Full Time
  • Ghana

Website HR Hubgh

This job role is responsible for optimizing our marketing strategies, managing the marketing department’s budget and staff.

Marketing Strategy

  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Overseeing branding, advertising and promotional campaigns
  • Data-Driven thinking and affinity for numbers
  • Up-to-date with latest trends and marketing best practices
  • Strong analytical skills partnered with creative minds
  • Experience in traditional and digital marketing
  • Keeping informed of marketing strategies and trends
  • Promoting our brand at trade shows and major industry-related events

Budgeting

  • Developing and managing the marketing department’s budget.
  • Preparing and presenting quarterly and annual reports to senior management
  • Liaises with other company functions to ensure achievement of sales objectives

People Management

  • Ensure appropriate workflow management between staff through appropriate delegation of work
  • Sets individual marketing targets for staff and monitors their progress
  • Identifies training and developmental priorities for the department to ensure that all employees possess the requisite skills and knowledge to successfully perform their roles and responsibilities
  • Coaches and mentor employees as appropriate to improve individual performance and develop a motivated team

Market Research

  • Exploring expansion opportunities through continuous market research
  • Brand promotions and brand building, thus achieving the desired market share for the business vertical
  • Planning and execution of ATL & BTL activities – thus ensuring the brand visibility

Qualification

Bachelor’s degree in marketing or related fields

Industry

Plastics and Packaging

Gross Salary

GHC8,000.00 to GHC10,000.00

Experience

Between 6 to 10 Years industry experience

To apply for this job please visit forms.gle.

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