Job Description:

As a Marketing Manager, you will play a pivotal role in shaping the company’s marketing strategies and initiatives to drive brand awareness, customer engagement, and revenue growth in the dynamic Ghanaian market. You will be a key contributor to enhancing the company’s market presence and achieving its business objectives.

Key Responsibilities:

Marketing Strategy Development:

• Develop, implement, and manage comprehensive marketing strategies in alignment with Twyford Ghana Limited’s goals and target audience in the Ghanaian market.
• Identify market trends, consumer behavior, and opportunities for growth through market research and analysis.

Product Promotion:

• Plan and execute product launch campaigns, promotional activities, and advertising campaigns to drive sales and increase market share.
• Collaborate with product development teams to ensure successful product launches.

Brand Management:

• Maintain and enhance the Twyford brand image in the Ghanaian market through consistent messaging, branding, and adherence to brand guidelines.
• Oversee brand awareness campaigns and initiatives.

Digital Marketing:

• Lead and oversee all aspects of digital marketing, including website management, SEO/SEM strategies, social media marketing, email campaigns, and online advertising.
• Utilize data analytics to track digital marketing performance and make data-driven decisions.

Advertising and PR:

• Manage advertising campaigns across various media channels.
• Develop and distribute press releases and maintain positive media relations to maximize brand exposure and coverage.

Budget Management:

• Develop and manage the marketing budget efficiently, ensuring optimal allocation of resources and a high return on investment.
• Monitor and report on budget performance regularly.

Team Leadership:

• Lead, mentor, and motivate a team of marketing professionals, providing guidance, support, and professional development opportunities.
• Foster a collaborative and innovative marketing team culture.

Sales Support:

• Collaborate closely with the sales team to create effective marketing collateral, tools, and campaigns that support sales efforts and customer acquisition.
• Monitor and analyze marketing-generated leads and their conversion rates.

Performance Metrics:

• Establish key performance indicators (KPIs) and regularly analyze marketing performance.
• Adapt marketing strategies based on data and insights to continuously improve results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• Proven experience as a Marketing Manager or in a similar senior marketing role, with at least [7] years of experience.
• Strong understanding of the Ghanaian market, consumer behavior, and industry trends.
• Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Creative thinking and the ability to develop innovative marketing campaigns.
• Strong analytical skills for data-driven decision-making.
• Budget management experience.
• Familiarity with marketing software and tools.